It's about how the company breathes, how the employees feel and how they work together towards a goal. Company culture is the engine that drives not only your teams, but the entire company forward. Let's take a look at why company culture matters, how to build it, and what benefits it brings to the company and employees.
What is Corporate Culture?
Corporate culture is the set of values, behaviors and habits that shape the internal life of a company. It influences how people interact with each other, how they solve problems, how they are motivated and how they make decisions. When set up right, a company culture attracts talent, fosters innovation and ensures that a company grows and thrives.
Why is Company Culture important?
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Employee Satisfaction - A happy team is a productive team. Studies show that up to 94% of employees say they are more loyal to their company if they feel the company culture matches their values. A culture that fosters growth, creativity and collaboration also creates an environment where employees want to stay and continue to develop.
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Improving productivity - A good company culture promotes efficiency. When people know how to communicate with each other and share common goals, they are not only faster but also more efficient. Companies with a clearly defined and positive culture experience up to a 20% increase in productivity.</p
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Talent Attraction - A strong company culture is a magnet for talent. When a company prides itself on innovation, flexibility and openness, it attracts quality people who want to be part of something bigger.
How to Build a Company Culture
1. Define your values
Corporate culture always starts with values. What principles are important to you and your team? Are they innovation? Collaboration? Accountability? When you clearly define these values, they become the foundation for all your decisions and company strategy.
2. Communicate and listen
Culture isn't just built from the top. Listen to your employees, their ideas and their needs. Make sure your people feel part of the company and can openly express their opinions. Regular communication and feedback will foster trust and openness in any company.
3. Encourage collaboration and creativity
A company culture that encourages teamwork and innovation leads to greater creativity and better problem-solving skills. Create opportunities for collaboration, whether through diverse projects or workshops. And don't forget to create a space in the office for informal gatherings.
4. Provide an environment where employees feel comfortable
A good company culture is also reflected in the physical environment. Office amenities that align with your values and support employee comfort and productivity are an integral part of your company culture. That's why we also offer the ability to customize our furniture Only 1 and Only 2 to reflect the spirit of your company. For example, for Smurfitt Kappa, an all-paper company, we designed the office in an interesting way that reflects the company's line of business.
What Benefits Does a Strong Company Culture Bring?
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Employee Loyalty - If people believe in the company they work for, they are more willing to give it more energy and stay with the company for the long term.
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Creativity and Innovation - In companies that foster openness and trust, employees are more courageous to come up with new ideas and are not afraid to take risks. Creativity is well supported, for example, by informal chill-out zones or smaller meeting rooms that allow employees to discuss ideas in private before a team meeting. Just like they have at ChyronHego.</p
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Healthy Work Environment - A positive culture also means employees suffer less stress and are generally happier and healthier. This leads to lower absenteeism rates and higher work morale.
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Company culture is more than a set of rules - it's the energy that drives a company forward. When a company's culture is reflected in employee values, it increases employee satisfaction, productivity and attracts new talent. Want to see how your company culture can grow even more? Take a look at our implementations and see how even space and equipment can support your company vision. Click here to get inspired!
